The campaign aims to encourage people to vote with their feet, to come out and get behind
retailers, restaurants and bars.
Already struggling with the recession and winter weather, many in the hospitality sector have been
brought to their knees by weeks of flag protests.
For seven weeks, normal daily life has been disrupted by ongoing protests and rioting that have
turned away vital custom and forced traders to watch profits plummet.
But we believe our city can bounce back. Today’s paper includes a series of deals and special
offers to encourage people to come into the city this weekend.
Our campaign has received wide-ranging support from across Northern Ireland and beyond — from
Prime Minister David Cameron and First Minister Peter Robinson, other senior politicians
politicians, business groups and those in the entertainment industry.
And their message is unequivocally the same — please make a point of doing something to support
the local economy, especially this weekend.